Matching gifts are often overlooked

Matching gifts are often overlooked

Paid vacations, sick leave, health insurance and retirement plans are benefits companies commonly offer their employees.

But, as part of their commitment to corporate philanthropy, many employers offer another benefit that is frequently overlooked: a matching gift program designed to support the nonprofits their employees are passionate about.

Today, one-third of all employees in America are baby boomers (age 52 and older). Nearly half say they don’t expect to retire until they are 66 or older, and 10 percent say they will never retire.

Not only are boomers a large population of the workforce, but they are one of the largest charitable donor generations.

According to Blackbaud, a supplier of donor management software, 72 percent of baby boomers donate to charity, with the average boomer giving $1,212 to an average of 4.5 charities.

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