Aren’t online customer reviews wonderful?
They are those postings by people who invest time and energy to give their feedback on a recent purchase experience on sites like Yelp, Angie’s List or Amazon. Reading those reviews often helps us decide if the item or service is right for us.
Customer reviews have helped me determine if the hiking poles I planned to buy were light yet sturdy enough for my use and whether the new restaurant in town was worth trying. Online customer reviews can even help us with purchases that are more a matter of personal choice, like vacation destinations, music or books.
Remember the old-school way for gathering information on a potential purchase? We’d talk to friends, read Consumer Reports or ask questions of salespeople. That was it.
Help with making decisions is much more accessible today with customer review systems.